In this article, we’ll be looking at expectations on content streaming in 2023 and how it will be affected by major streaming companies.
In 2023, the streaming industry is expected to see some major changes and new developments as companies continue to compete for subscribers. One of the biggest moves in the industry is the merger of HBO Max and Discovery+, which is set to create a new streaming giant with a wide variety of content across different genres.
Another major player in the streaming space, Netflix, is experimenting with a new password-sharing offering, which could potentially open up the platform to a wider audience.
However, the company is also facing some challenges, with forecasts predicting that streaming services will only add half as many subscribers in 2023 as they did in 2021.
Disney+ and Roku are also facing a difficult year for content streaming, with Morgan Stanley estimating that streaming companies will see a slowdown in subscriber growth. Despite these challenges, anime streaming services are expected to be a bright spot in the industry. Crunchyroll recently added Funimation content, giving subscribers access to a vast anime library of over 40,000 episodes and more than 20,000 hours of content.
Other popular streaming services, such as Hulu and Amazon Prime Video, are also expected to continue to draw in subscribers with their wide range of content and various pricing options.
While the streaming landscape is becoming increasingly crowded, there are still opportunities for niche streaming services to find success. This is evidenced by the appearance of streaming services dedicated to anime or even Warhammer universe.
As the streaming industry continues to grow and evolve, companies are looking for new ways to attract and retain subscribers. One way they are doing this is by investing in original content. Netflix, for example, has become known for its critically-acclaimed original series like Stranger Things, The Crown, and Bridgerton, and is set to continue to invest in new original content in 2023.
Other streaming services are also investing in original content, with Disney+ launching a number of successful original series such as The Mandalorian and WandaVision, and Hulu continuing to produce popular original shows such as The Handmaid’s Tale and Ramy.
Even niche streaming services, such as the Warhammer TV service, are developing new and exclusive content to attract fans to the platform.
Streaming services are also looking to improve the viewing experience for their subscribers, such as with the addition of features like offline viewing, multiple user profiles, and 4K/HDR content. Some streaming services are even developing interactive content, where viewers can make choices that affect the outcome of the story.
It is expected that streaming services will continue to develop these types of interactive and immersive experiences in the coming years.
Another trend that is likely to continue in 2023 is the bundling of streaming services. Subscribers will be able to subscribe to different streaming services in a bundle package, which could offer a more affordable way to access multiple platforms and attract new customers.
Many providers are already experimenting with this approach, such as with the merger of HBO Max and Discovery+.
Finally, streaming services are also exploring new distribution channels, such as smart TVs and gaming consoles, as well as partnerships with other companies like mobile networks, cable providers, and home entertainment systems, to make streaming more accessible to viewers and expand their reach. This could help streaming services to grow their subscriber base and increase their revenue.
Overall, the streaming industry is expected to continue to change and evolve in 2023, with companies experimenting with new features and distribution channels to attract and retain subscribers. As more players enter the market, it will become increasingly important for streaming services to differentiate themselves with original content and a superior viewing experience.
